THERE’S a story – two salesmen who were sent to the African continent during the 1800’s to sell shoes – the first after spending a period in the Ivory Coast telegrammed the London head office and sent the following message,
“All of them are barefooted here! No point. I am coming back home.”
The other sent the following message,
“All of them are barefooted here, fantastic! Send as many shoes as you can!”
This story embodies a mystery, “what does it take to have good business judgment?”
There are some obvious hallmarks that we all associated with those who have good business sense – firstly, they can all navigate themselves out of sticky situations and all of them seem to have the maturity to remain unflustered when the shit hits the fan. Nothing ever seems to derail their sense of confidence and surefootedness. These winners also seem to have a keen nose for spotting opportunities which usually. When push comes to shove, they all have this uncanny ability to anticipate their competitor’s next move – right down to the minuteness detail.
It raises the question: what does good business acumen actually consist of? Does it have something to do with taking action? Following that mythical line called gut feel, intuition or does it have more to do with just plain good olde luck?
Can I or you develop good business acumen? Read the rest of this entry »